Released on: February 3, 2008, 8:44 am

Press Release Author: Nirmala D\'souza/OAK Consulting

Industry: Software

Press Release Summary: The leading value-added distributor plans to strengthen its
position in Saudi Arabia by appointing performance-based partners to promote ESET's
award-winning security solutions across the Kingdom

Press Release Body: Dubai, United Arab Emirates, February 3, 2008: ADAOX Middle
East, the leading value-added distributor for IT security products, today announced
that it is looking to appoint new partners and resellers in the Kingdom of Saudi
Arabia to help promote its leading security products such as ESET Smart Security and
ESET NOD32. The company, which recently announced of its expansion plans in the
Middle East by opening its new office in Dubai Internet City (DIC), will provide its
new channel partners in-depth training and support in selling ESET's award-winning
solutions across the Kingdom.

Explaining the company's strategy, Mr. Neo Neophytou, the Managing Director of ADAOX
Middle East, said, \"The Kingdom of Saudi Arabia is one of the key markets for us in
the Middle East region. Our objective is to ensure that we offer our best-of-breed
anti-threat solutions combined with excellent service and support to customers in
this region. Hence, we are looking to recruit performance-based channel partners who
will work closely with us to promote our solutions extensively in the regional
market. By appointing new channel partners, we want to demonstrate our commitment to
our customers and partners in the Kingdom of Saudi Arabia, who will be able to
receive advice, service and technical support locally from ADAOX\'s channel
partners.\"

ADAOX Middle East already boasts of an impressive list of customers using ESET NOD32
across the Middle East, which includes government organizations, banks,
universities, and enterprise customers across all verticals. By appointing new
channel partners, ADAOX is looking to strengthen its reach and market share in
Riyadh, Jeddah, Damman and Al Khobar.

ADAOX recently launched ESET Smart Security, a tightly integrated security solution
designed to protect computers from a range of threats, in the Middle East region.
ESET Smart Security, which is built on the award-winning ESET NOD32 Antivirus and
its powerful ThreatSense engine, provides antispyware, antispam and customised
firewall features. Utilising ThreatSense - the industry\'s most advanced heuristics -
the window of vulnerability between virus outbreak and signature update is reduced.
It has been designed to be complete solution in the field of computer protection
against infiltrations and attacks. ESET Smart Security also offers more than just a
sum of its parts - it is synergy that matters most. If all components are used
simultaneously, the effectiveness of the whole program is multiplied. ESET Smart
Security unifies all its functions to create a complex security solution.

"With so many companies opening up in the Kingdom of Saudi Arabia, we see tremendous
growth potential for our products. We believe that our new channel partners and
ADAOX\'s sales and support activities, will help us strengthen our ties with our
customers in the Kingdom of Saudi Arabia," Mr. Neophytou concluded enthusiastically.

About ADAOX:
ADAOX is the regional business development and support center for ESET's range of
security products including the award-winning ESET NOD32 and ESET Smart Security.
ADAOX, today, is a leading Value Added Distributor which provides IT Security
Solutions and Services to customers across the Balkans and the Middle East regions.
ADAOX enables customers protect, store and manage their valuable data; and works
closely with its Channel Partners to empower them by extending technical expertise,
support and training to develop their overall capabilities.
With offices in Cyprus, Greece and the United Arab Emirates, ADAOX specializes in
value added distribution and support of IT Security Solutions in the areas of
Malware Protection, Disaster Recovery, Web Filtering, Internet Bandwidth
Optimization, Unified Threat Management, Antispam and Intrusion Detection &
Prevention. ADAOX is committed to ensuring customer satisfaction by offering its
partners and customers quick response to all their queries and the best prices in
the market.

For further details, please visit http://www.adaox.com or call +97143754052.

About ESET
ESET develops software solutions that deliver instant, comprehensive protection
against evolving computer security threats. ESET pioneered and continues to lead the
industry in proactive threat detection. Over the past 20 years, ESET's NOD32
Antivirus has consistently achieved the highest accolades in all types of
comparative testing. ESET's flagship product, ESET NOD32 Antivirus, is the
foundational product that builds out the ESET product line to include ESET Smart
Security. ESET Smart Security is an integrated antivirus, antispyware, antispam and
personal firewall solution that combines accuracy, speed and an extremely small
system footprint to create the most effective security solution in the industry.
Both products have an extremely efficient code base that eliminates the unnecessary
large size found in some solutions. This means faster scanning that doesn't slow
down computers or networks. Sold worldwide in more than 110 countries, ESET has
offices in Bratislava, SK; Bristol, U.K.; Buenos Aires, AR; Prague, CZ; San Diego,
USA; and is represented worldwide by an extensive partner network. For more
information, visit www.eset.com.



Web Site: http://www.adaox.com

Contact Details: Nirmala D\'souza
OAK Consulting
+971507343840
nimi@oakconsulting.biz